URL Based Coupons
Extended the coupon functionality by allowing custom coupons to be added to a visitor's cart automatically when they visit a link.
Personal Coupons
Reward loyal and older customers with personal coupons that can be easiky generated with the click of a button.
Automatic Discounts
Create automatic cart discounts for customers based on cart totals or specific products in their cart.
Fixed Or Percentage
Product integration allows you customize the product back-in-stock without leaving the product editing page.
More advanced coupons and discounts
Drive customer sale percentages through the roof with the Coupons & Discounts addon. It's marketing 101 for good reason! Discounts and coupons are a guaranteed way to improve total sales, promote products and reward customers. By default woocommerce's coupon features are very plain and limited in functionality. This addon some of the essential marketing and promotion features that are missing.
Details
Coupons and discounts help increase sales through several psychological and economic mechanisms. Here’s how they work:
1. Attract More Customers
- Incentive to Try: Discounts lower the perceived risk of trying a new product or brand.
- Customer Acquisition: New customers are more likely to make a first purchase if there’s a discount or coupon involved.
2. Boost Conversion Rates
- Urgency & Scarcity: Time-limited offers create a fear of missing out (FOMO), prompting faster purchase decisions.
- Overcoming Price Objections: Lower prices remove a common barrier to purchase.
3. Increase Average Order Value (AOV)
- Threshold Incentives: “$10 off when you spend $50” encourages people to add more to their cart.
- Bundled Discounts: Buying more items to unlock the discount increases total sales volume.
4. Clear Out Inventory
- Seasonal Sales: Discounts help move older or excess stock to make room for new inventory.
- Perishable Goods: Coupons help sell items that may soon expire (especially in food and fashion).
5. Enhance Customer Loyalty
- Exclusive Discounts: Offering special deals to returning customers or loyalty members encourages repeat business.
- Perceived Value: Customers feel they’re getting more value, increasing satisfaction and brand affinity.
6. Drive Traffic (Online and Offline)
- Promotional Campaigns: Coupons are effective for driving traffic to websites or physical stores.
- Social Sharing: People often share good deals, which can amplify brand exposure organically.
7. Data Collection
- Customer Insights: Digital coupons can be tracked to gather data on customer behavior, which helps tailor future marketing.
In Short:
Coupons and discounts stimulate demand, reduce friction in the buying process, and can strategically increase both short-term revenue and long-term customer value.
Main features
- Create URL based coupons
- Create personal coupons for specific users
- Create pop-up coupons
- Create automatic discounts based on amount, items in cart and more
