Award loyal buyers with points and rewards

Reward buyers with points based on item puchased in the store. Drive sales with this effective marketing strategy which improves customer loyalty to keep customers returning to your store.

Details

Points and rewards programs—often referred to as loyalty programs—help drive sales in several powerful ways. Here's how they work and why they’re effective:

1. Encourage Repeat Purchases

• How: Customers earn points for each purchase, which they can later redeem for discounts, free products, or other perks.
• Why it works: People are more likely to return to a store where they feel they’re earning something back. It increases customer retention and lifetime value.

2. Increase Average Order Value

• How: Programs often offer bonus points for spending over a certain amount.
• Why it works: Customers may add extra items just to reach a threshold that gives them more points or rewards.

3. Build Emotional Connection & Brand Loyalty

• How: Rewards make customers feel appreciated, turning a transactional relationship into a more personal one.
• Why it works: Emotionally connected customers are less likely to switch to a competitor, even if prices are lower elsewhere.

4. Gather Valuable Customer Data

• How: Sign-ups for loyalty programs typically collect emails, purchase history, and preferences.
• Why it works: Businesses can use this data for personalized marketing, better product recommendations, and targeted offers—boosting conversions.

5. Encourage Word-of-Mouth and Referrals

• How: Many programs offer bonus points for referring friends.
• Why it works: Customers trust referrals from friends more than ads, and this expands your customer base at a low acquisition cost.

6. Create a Competitive Edge

• How: A well-designed rewards program can differentiate your brand in a crowded market.
• Why it works: If customers compare two similar products or services, the one with better perks usually wins.

7. Promote Slow-Moving Inventory or Services

• How: Offer double points on select items you want to push.
• Why it works: It incentivizes sales on items that may not otherwise be top of mind.

Summary

Points and rewards boost sales by:

• Keeping customers engaged and loyal
• Incentivizing bigger and more frequent purchases
• Providing data for smarter marketing
• Generating word-of-mouth referrals

Main features

• Set the points conversion rate
• Partial or full redemption
• Set minimum and max points allowed to use points
• Set when points expire/how long points last
• Customize points messages and labels