Recover carts that were abandoned by customers

The abandoned carts addon works in the background, sending e-mail notifications to visitors who have abandoned their shopping cart, reminding them that they left their products behind. The Abandoned Carts addon allows you to recover orders that were very close to closing.

Details

The Abandoned Carts addon allows you to (automatically) send vistors a reminder to checkout their cart items. On the surface, abandoned shopping carts might seem like a negative (lost sales), but they can actually help increase sales in a few important ways, especially when a business uses them strategically. Here’s how:

1. Retargeting & Remarketing Opportunities

When a customer adds items to their cart but doesn’t check out, it creates a valuable behavioral signal. Businesses can use this data to:

• Send reminder emails or push notifications ("You left something in your cart!")
• Offer discounts or incentives ("Here's 10% off if you complete your purchase.")
• Use retargeting ads on platforms like Facebook or Google to bring them back.

Why it helps sales: These gentle nudges often convert warm leads who were close to purchasing but needed a small push.

2. Customer Intent Data

Abandoned carts provide rich insight into customer interests and purchasing behavior:

• Which products are most commonly abandoned?
• Where in the checkout process do people drop off?
• Are certain price points causing hesitation?

Why it helps sales: Businesses can optimize pricing, UX, shipping policies, or even product offerings based on this data.

3. List Building & Lead Generation

If the user has entered their email during checkout before abandoning, businesses gain a qualified lead.

• Now, they can add them to a nurture sequence or newsletter.
• These users are more likely to convert later than cold traffic.

Why it helps sales: You now have a chance to convert a one-time visitor into a repeat customer.

4. Improving Checkout Flow

High cart abandonment rates can indicate friction in the buying process (e.g., surprise fees, confusing steps, lack of payment options).

• By analyzing when and why carts are abandoned, businesses can streamline the flow.
• These users are more likely to convert later than cold traffic.

Why it helps sales: A better checkout experience reduces friction, boosting overall conversion rates.

5. Creating Urgency or Scarcity

Some businesses intentionally let carts expire to later prompt users with messaging like:

• “Items in your cart are selling out!”
• “Complete your order before it’s too late!”

Why it helps sales: Taps into fear of missing out (FOMO), which can drive faster decisions.

Summary: Abandoned Carts = A Second Chance to Sell

They’re not just lost opportunities—they’re sales signals that, when followed up on smartly, can:

• Recover sales
• Improve site UX
• Increase customer lifetime value

If you're running a store, using an abandoned cart recovery strategy is low-hanging fruit for boosting sales.

Main features

• Manually or automatically send vitors remiders of their abandoned carts
• Set email initial response
• Set an extra reminder
• Automatically remove old abandoned carts