Notify visitors that products are back in stock

Allow potential buyers to subscribe to a product when it's out of stock and receive a notification when it's back in stock. Don't miss out on sales because a product is out of stock. The back in stock notifier allows a potential buyer to easily subscribe to a product that is out of stock. It will also automatically send the subscriber a woocommerce notification by e-mail when the product is back in stock.

Details

A "back in stock" reminder is a powerful sales and customer engagement tool. Here's how it helps drive sales:

1. Recaptures Missed Sales Opportunities

When an item is out of stock, interested buyers often leave without purchasing. Back in stock reminders bring those potential customers back when the item is available again.

• Why it works: You're reaching people who have already expressed intent to buy.

2. Creates a Sense of Urgency

When a customer receives a restock notification, especially if it’s personalized, they’re more likely to act quickly — often fearing it will sell out again.

• Psychology: FOMO (fear of missing out) kicks in, especially for high-demand or limited items.

3. Builds a Targeted Marketing List

Back in stock sign-ups essentially create a high-intent email or SMS list. These leads are often more valuable than general newsletter subscribers.

• Use case: You can retarget them with similar products or special offers later.

4. Provides Demand Data for Inventory Planning

Tracking which out-of-stock items get the most sign-ups helps you understand demand trends and optimize inventory decisions.

• Insight: If hundreds request a restock, you know it's a strong seller worth prioritizing.

5. Increases Conversion Rates

These reminders usually convert at higher rates than typical marketing emails because the customer has already shown interest.

• Statistically: Back in stock emails can have open and conversion rates far above average promotional emails.

6. Improves Customer Satisfaction

It gives customers control — they don’t need to keep checking back manually. This reduces frustration and builds trust in your brand.

• Result: They’re more likely to return and recommend your store.

Main features

• Enable/Diable sitewide
• Customize "join waitlist" button
• Customize subscribe information
• Choose from multiple form styles