Allow viistors to create shareable wishlists

The Product Wish List addon for WooCommerce allows visitors to add products to a wish list and displays the list of products on any page with a custom shortcode. Having a wish list is one of the most requested woocommerce features so having this option is a must have.

Details

A product wish-list can improve sales in several direct and indirect ways. Here’s how it contributes to better sales performance:

1. Encourages Return Visits (Customer Retention)

• When customers add items to a wish-list, they're more likely to return to check on availability, price drops, or finalize the purchase.
• This builds repeat traffic, increasing the chance of conversion later.

2. Captures Purchase Intent

• Wish-lists indicate what a customer is interested in, even if they don’t buy right away.
• This is valuable first-party data that can be used for:
• • Personalized marketing
  • Retargeting ads
  • Email campaigns (e.g., "Still thinking about this item?")

3. Improves Conversion Rates

• Customers may hesitate to buy immediately. A wish-list acts as a “save-for-later” option that keeps them engaged instead of leaving the site.
• When they're ready (e.g., during a sale), the items are already picked out — reducing friction in the buying process.

4. Enables Social Sharing and Gifting

• Some platforms let users share wish-lists, turning them into tools for:
• • Gift-buying (especially during holidays)
  • Social proof (friends may buy the same items)
• This can lead to indirect sales from the user’s network.

5. Provides Insights for Inventory & Merchandising

Retailers can analyze which items are most added to wish-lists to:

• Forecast demand
• Adjust pricing
• Highlight or promote trending products
• Avoid stockouts of popular items

6. Enables Timely & Relevant Notifications

Wish-lists allow businesses to send:

• Back-in-stock alerts
• Price drop notifications
• Promotions or bundle deals
• These nudges can reignite interest and drive the sale.

7. Enhances User Experience

• A well-designed wish-list feature helps users organize their preferences.
• This increases satisfaction and builds brand loyalty over time.

Summary

A wish-list isn't just a convenience tool—it's a sales funnel enhancer, a data goldmine, and a retention strategy. It helps turn indecision into eventual purchases and passive interest into actionable marketing opportunities.

Main features

• Customize branding and colors